A $10 million missile can turn a functioning business into rubble in under five minutes — and it doesn't distinguish between a military target and a warehouse. This is what "risk tolerance" actually means when you run a company in Ukraine.

This episode looks at CEO decision-making under wartime conditions — mobilization, workforce loss, and the leadership calls no MBA prepares you for. Ben Horowitz coined the term "Wartime CEO" for crisis leadership; in Ukraine, every CEO is one, literally, not as a metaphor.

Topics: wartime CEO, decision-making, leadership under pressure, war economy, Ukraine.
Enjoy the episode or read a 2-minute reflection here.

A decade in corporate environments across 12 countries, plus years of entrepreneurship, taught me one thing: numbers are never the full story. Go deeper on the behavioral side of business decisions → ⁠https://www.ishkraba.com/⁠

Image from exhibition Still Joy @ Pinchuck art centre, Kyiv 2026