FIRST STEP to take before you start any business - whether it's online or a physical store! How to find a demand in the market...

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When you're selling anything, the matching phrase is the point where you 'match' the benefits of your product with your potential customer's problems. It's how you build value for your product!

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If you're starting an online business, choosing your platform is the first important step.

For service based businesses, such as graphics design or online marketing then building you own website or using a platform like Wix (quick and easy to design a website) is your best option.

For eCommerce businesses, then using eBay or Amazon will be the best option as these promote high quality, or high converting products on their site - leaving you to focus on your stock and finding the best products to sell online.

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How to build your audience when building your online business. Blogging is essential especially if you want to rank high within search engines.

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Make sure your online store is bold and to the point.

You only need a logo to start an eCommerce business, such as on Ebay or Amazon and this can be bought from any freelance website to make your online store look professional.

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After building rapport (introducing yourself etc) whether you're selling in person or over the phone, the next step should be to identify your potential customer's pain points. These are areas that your customer is having issues with at the moment, in any aspect of their life.

Obviously it depends on the industry or type of product or service that you're proposing, but you should always find out exactly what your customer is having issues with, so that you can offer a solution to solve their problem (or problems).

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If you look for a product or service online but can't find it, that's normally a sign that it's not been done before - so it could be a strong business idea.

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People buy based on emotion. Whether its booking their next holiday or buying something that will be them feel good about themselves.

If you can use emotions within your sales pitch then this can be very effective.

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