Jeff Woolf and the Morpher Helmet Part 1 Show Notes

Businessman and Inventor Jeff Woolf is Holding his Bicycle Helmet Invention…the Morpher Helmet. The Morpher Helmet has been named to Time Magazines Best Inventions of 2016. Why did Jeff invent it, better yet…what’s the real story behind his life saving morpher helmet? We invite you to listen to Episode 22 of the Invention Stories Podcast…Jeff Woolf and The Morpher Helmet Part1. This is the first part in a 3 part series.

Jeff Woolf…

Jeff Woolf is a successful inventor and entreprenuer who grew up on the outskirts of London in Edgware, Middlesex, England. Having a mother and grandfather who invented, I guess you could say inventing was in Jeff’s dna.

Jeff Woolf had a passion for photography, physics, chemistry whie in school when he attended a exhibition in London about holograms and loved it. So he began his career working with them.

Jeff Woolf and Micromaps

We discussed Jeff’s first invention, micromaps, a way of showing statistical graphics for a small subset of regions at a time, with a small map indicating which regions are being looked at in each of the small multiples. He used his knowledge of holograms and lasers to do it. He did quite well, selling his micromaps to lots of organization worldwide but although many people made money, Jeff only wound up with 6% of the business while working 100 hours per week.

This led to Jeff working for a rich investors private fund where he presided over inventors who came to him with ideas. Very few of the inventors had any business sense and even fewer of them had business plans, so Jeff became a business plan expert. The one thing Jeff believes through interviewing so many of them is that inventor are paranoid. Jeff believes and shares many truths that inventors believe that just aren’t true.

Riding without a helmet

Jeff used to bike riding without a helmet and good thing he was wearing one the day he had a terrible bicycle accident..We discuss the crash in detail, the physical and psychological toll that has been taken and so much more…

This episode is the first in a three-part series.

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Jeff Woolf…Holography, MicroMap, and the Morpher Helmet

Jeff Woolf was born in Edgware, Middlesex, England  September 17, 1959.  He is an English inventor, businessman, journalist and innovation specialist. 

 Jeff has a strong background in business and twice awarded British Inventor of the year. He was awarded an  Officer of the Most Excellent Order of the British Empire by Queen Elizabeth II in 2001, for services to innovation and business. He is also a fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce.

Jeff Woolf is the middle child with an older and younger sister. He was educated at Clifton University in Bristol. His late grandfather, Stanley Wagner, invented the Jif lemon and his mother, Valerie, invented several calendar and accounting systems.

Jeff started his inventing career in 1979, working with white light holography. He attended the first world symposium on holography in 1980, in Boston and studied holography at the New York School of Holography.