Small businesses often struggle to access markets, especially in a world where big brands with big budgets dominate the advertising space. Almost a quarter listed access to markets as a bigger challenge than funding. In this year’s State of the Nation Address, President Ramaphosa alluded to the fact that small businesses are the driving force of the economy and featured prominently

We're in conversation with Michelle Geere, CEO of Adbot, who believes that the critical success of the SME sector as it directly reduces unemployment and poverty in South Africa. However, there are some challenges faced by the SME sector that government intervention alone can’t fix.

Title:                   [• Ms ]   

Name:                 [• Michelle Geere ]  

Position at organisation:   [• Chief Executive Officer | AdBot ]