You know what they say, first impression matter… and that isn’t any different for social media!

When someone stops by your platform, you have a matter of literally seconds to impress them or convince them to keep scrolling! And, one of the biggest mistakes that we see people making is NOT optimizing their bio in a way that will make viewers want more! Optimizing your bio is your chance to speak directly to the person you can help, tell them why they need your help, how you can help them, and then direct them to sign up or purchase the thing you offer to help them!

It can feel overwhelming, but you just have to go back to the basics!

So, grab your phone and pull out the ol’ bio! Let’s dust off the cobwebs and make it sparkle!

✨So that first line… WHO YOU ARE (your name/title)- This is the name field on Instagram, and it is separate from your user name!

✨WHAT YOU DO- This is your chance to tell the people exactly who you help and HOW you do that!

✨WHO YOU SERVE- Just in case your ICA (ideal client avatar) was second guessing if what you do is for them, this is where you get to spell it out.

✨WHAT YOU OFFER- This is your call to action!

✨Now put it all together! If you have space, throw in some emojis to make it sparkle, and you’ve got yourself a fully optimized (client-attracting) Instagram bio!

If you need help getting clear on any of these questions, determining your ICA, or figuring out how to use your voice to stand out, make sure you check out The Brand You Strategy! Enrollment is opening at the end of this week!

Have questions? Contact Megan [email protected]