Vernita Brown is CEO of Natalist, a venture-backed women’s health startup focused on supporting women from concept to conception. Their fertility products and resources are backed by science with a net-zero plastic footprint. Prior to Natalist, Vernita spent a decade working with organizations and businesses like Teach for America and United Way in positions of leadership, asset management, program development, recruitment, and culture building. Vernita shares with us the origins of Natalist, including principles of leadership and team-building, and how to thrive in the femtech space, including approaches to pitching women’s health products to male investors.