All printers are not equal. Printing equipment varies and authors need to understand what they want and then ask the right questions as they reach out to printers for bids on their books.

In today’s podcast, authors got the “inside scoop” from Tom Campbell, VP of Sales at King Printing.

—what’s the latest in color;

-what info you need to have in hand BEFORE you contact any printer about your book;

-why it’s important to work with printers who don’t have to outsource part of your job;

-so much more.

Another informative podcast for busy authors on AuthorU-Your Guide to Book Publishing.