Seth shares a story about Lucinda, a leader in the research department of a financial services firm who is given the opportunity to develop a new financial product for first time investors.

Lucinda eagerly dives into the role but quickly falls into the busyness trap - confusing a flurry of activity with actual progress. This results in threatening the success of the project as well as her own career.

Seth explores what went wrong and offers an enabling principle to provide guidance to help you focus more on outcomes rather than tasks, and thereby achieve better results.