Facebook is the #1 social platform for product discovery with 78% of responders that have discovered products, and 55% that bought the product online after social media discovery.

Stats from this podcast - https://www.kleinerperkins.com/perspectives/internet-trends-report-2018/

Facebook Blueprints (learn Facebook Advertising for free - https://www.facebook.com/business/learn

More helpful resources:

https://www.facebook.com/business/news/reducing-low-quality-ads-on-facebook

https://www.linkedin.com/pulse/top-5-learnings-from-digital-summit-content-social-fall-caroline-dunn/