Wondering what a marketing budget should be for a small business? Many marketers are faced with the challenge of the "shameful" secret many small business owners and startup companies have which is that the in fact have no marketing budget. How should marketers tackle this conundrum? Find out what Lauren Kress and fellow marketers think in this week's episode of the bad marketing vodcast.
Learn more about bad marketing by visiting https://www.laurenkress.com and take the market leader scorecard at: https://laurenkress.scoreapp.com/
Key timecodes:
0:00 Hello and acknowledgement of country
0:55 New features on LinkedIn live stream
1:40 This week's bad marketing poll and poll results
2:50 Hamish Anderson's thoughts on small business marketing budget
4:30 Peta Nicholas comments on marketing budget
5:12 What is a marketing budget?
6:03 My thoughts on the no marketing budget conundrum
11:30 The problem with assigning a marketing budget with no rationale
12:20 Different ways to think about what the marketing budget is
15:02 Next week's episode: "Our target market is everyone"