This deep-dive explores the legendary “Got Milk?” campaign of the 1990s, dissecting how a simple two-word slogan became a cultural touchstone and a marketing masterstroke. Discover how the campaign used emotional triggers like deprivation, nostalgia, and celebrity endorsements to reshape public perception of milk and reinvigorate the struggling dairy industry. This comprehensive analysis uncovers the ad strategy, societal impact, economic outcomes, and ethical questions that made “Got Milk?” one of the most memorable campaigns in American advertising history.