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You can’t “find time” for strategy when your week is crammed with tiny jobs that feel urgent but do nothing for growth. Jane and Paul Domino get blunt about the real problem they see with small business owners: doing £15-an-hour tasks while the £500-an-hour work like strategic planning, marketing, pricing, and relationship building gets pushed aside. The fix is not another productivity hack. It’s a decision to buy back your time.

We dig into the 80/20 rule and how it shows up everywhere: the small set of clients that generate most of your profit, the handful of actions that drive most progress, and the long tail of “busy work” that steals your best energy. We share down-to-earth examples, from robot lawnmowers and robot hoovers to outsourcing bookkeeping, admin, IT, HR, and even phone answering. We also talk about why “it’s faster if I do it myself” is a short-term trap, and how tools like Loom, checklists, and AI can make delegation and training far easier.

You’ll hear a simple way to think about your hourly value, how to spot customers who cost you more than they pay, and why raising prices or letting a client go can be the most profitable time-management move you make. We close with a practical weekly challenge to stop one recurring low-value task, plus an unfiltered detour into the surprisingly expensive world of prams and what it teaches about customer experience.

If you want more time without working longer hours, hit play, then subscribe, share the show with a fellow business owner, and leave a review. What’s the first task you’re going to stop doing or hand over?

🎧 Listen now on Spotify & Apple Music and don’t forget to subscribe, share, and leave a review – and send us your questions for future episodes!