Join Sonja as she explores Gen Z’s complicated relationship with consumer culture—from TikTok-driven trends and fast fashion to hobby consumerism and the subscription economy.

With rising costs, economic instability, and constant scrolling through influencer marketing, it’s no surprise that young adults are caught in a cycle of overconsumption. 

Through personal reflections, research, and real-world examples, this episode unpacks how Gen Z navigates identity, financial pressure, and consumption and why we may need to change those habits. 

📌 Topics include: Gen Z, overconsumption, TikTok trends, fast fashion, influencer culture, financial literacy, consumer behavior, hobby spending, capitalism, subscription services