In this series Uwe chats with a proven digital marketing manager. Listening to Alexandra Ender, one might think that her Buyer Centric Content Approach is actually quite simple. But, as we all know, simplicity is what makes it complicated. And many a clever person has said that intelligence consists of expressing complicated things in simple terms. Tune-in, enjoy the podcast and learn some interesting details about this article, which describes and presents this innovative approach in writing for the first time ever.

Happy listening!