Let's dig in on Buyer Personas. In the last episode, we talked about what a buyer persona is and how it can help you. We also walked through crafting a persona. In this episode, we delve a little deeper into understanding buyer persona research and who inside and outside of your company can help.

Get your FREE buyer persona research interview questions to get started. Record your questions for our podcast at anchor.fm/rachaelsink/message.

Subscribe today on your favorite podcast listening channel, and follow us on social media. Enjoy!