Luca Papa - Digital Transformation

BUYER PERSONAS: what they are and why they are essential for every entrepreneur


Listen Later

As an entrepreneur, the very beginning of your marketing strategy is to identify your BUYER PERSONAS, your ideal customers you want to refer to. What does it mean? You want to understand which are the problems of your ideal customers that you can solve with your product/service.
...more
View all episodesView all episodes
Download on the App Store

Luca Papa - Digital TransformationBy Luca Papa