If you bring buyers into your medium’s audience and tell them how good your medium is, they’ll buy it. <a href="https://www.dropbox.com/s/17a2g93o2t7xie7/ScreenRecording_01-10-2025%2008-46-39_1.mp4?dl=0" target="_blank" rel="noreferrer noopener">Video link.</a> <ul>
<li>Written and narrated by Tom Webster</li>
<li>Audio edited by Newton Schottelkotte</li>
<li>Hosted by Spreaker</li>
</ul>Sounds Profitable: Narrated Articles is a production of Sounds Profitable. <a href="https://soundsprofitable.com/article/buyers-are-listeners-too/" target="_blank" rel="noreferrer noopener">For more information, visit soundsprofitable.com.</a>

If you bring buyers into your medium’s audience and tell them how good your medium is, they’ll buy it. Video link. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

If you bring buyers into your medium’s audience and tell them how good your medium is, they’ll buy it. <a href="https://www.dropbox.com/s/17a2g93o2t7xie7/ScreenRecording_01-10-2025%2008-46-39_1.mp4?dl=0" rel="noopener noreferrer">Video link.</a> <ul>
<li>Written and narrated by Tom Webster</li>
<li>Audio edited by Newton Schottelkotte</li>
<li>Hosted by Spreaker</li>
</ul>Sounds Profitable: Narrated Articles is a production of Sounds Profitable. <a href="https://soundsprofitable.com/article/buyers-are-listeners-too/" rel="noopener noreferrer">For more information, visit soundsprofitable.com.</a>

Buyers Are Listeners, Too

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Buyers Are Listeners, Too

Buyers Are Listeners, Too