We've professionalized ourselves into sameness.

Bland messaging costs more than we think. Every generic touchpoint trains buyers to tune us out.

We're not “building awareness”. We're teaching the market that our category doesn't deserve attention.

We complain about commoditization. But we’re the ones who created it.

Who actually breaks through? The businesses that are willing to sound like somebody instead of like a committee.

The Cognitive Marketer

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