Welcome to the Buyer’s Wisdom podcast presented by The Buyer’s Way. The Buyer’s Way is a disruptive Go-To-Market methodology employed by CEOs and Go-To-Market leaders in growing companies. The methodology is laid out in the newly released book, The Buyer’s Way, which you can find today on Amazon. I’m your host John Kearney, the author of The Buyer’s Way and Founder of The Buyer’s Way, a revenue growth services firm. I’ll be having discussions with CEOs, GTM leaders and CFOs of growing B2B companies as they pursue consistent revenue growth. We’ll be discussing how they think about their Buyers, the way their Buyers buy, and how they align their GTM engines accordingly. These short conversations will provide actionable insights that you can apply today to grow revenue. And you’ll be hearing it from leaders in the trenches, not just authors and podcast hosts with big ideas that can’t be applied. Subscribe today to never miss an episode.