Consumers across Canada have enthusiastically leaned into the Buy Canadian trend since US President Donald Trump threatened 25 per cent import tariffs on Canadian products. Prime Minister Justin Trudeau sees the implementation of tariffs as counter to our historical relationship as friends and allies and has promised to do likewise for US imports into the country. Consumers, meanwhile, have launched their own revolt by purchasing products made in Canada. But as Amanda Conn, Haliburton Highlands Chamber of Commerce Executive Director told CanoeFM, it’s not quite as simple as reading labels. Her organization is working with provincial and national partners to make it easier for consumers to find and buy Canadian products. She also encourages buying local whenever possible.