TLDR: The B2B SaaS Growth Podcast Recording

Buying Cycle cut to 50% by Reducing Buyer Friction: Natalie Marcotullio @ Navattic


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Less buying friction = Shorter sales cycle


How short, you ask?

50% shorter, says Natalie (Head of Growth & Operations).


I’m sure there are many best buying practices.

But here are the 3 proven ones:

  1. Ungated product experience (interactive demo)

  2. Public pricing

  3. Easy demo scheduling


Natalie spent 1 quarter solving each.

She only bought 2 tools: Chili Piper and Clearbit


If you want to know her exact process, listen to this 28-minute podcast.


Don’t miss this if you’re:

  1. SaaS company

  2. Sales-led

  3. Your demo scheduling process has friction.


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TLDR: The B2B SaaS Growth Podcast RecordingBy Ishaan Shakunt (Founder @ Spear Growth)