Buying leads is a very popular way for an insurance agency to grow.  Insurance agents often purchase leads to get new clients or to expand the types of clients that they are reaching.  But, do you know how well they are really working for you?  What is your conversion rate?  How many leads do you need to buy to close one single new client?  Are you focused on niche leads that offer you opportunities to quote multiple lines of insurance?  These are just some of the items that I will discuss in this episode.