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BuzzFeed vet Jon Steinberg on why his new video venture won't rely on ads
Jon Steinberg is no stranger to advertising, having built BuzzFeed’s ad business and operating as the CEO of Daily Mail in North America. But for his new venture, video streaming service Cheddar, Steinberg is not relying on advertising for the business model. Instead, he’s betting on licensing fees from over-the-top platforms.
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By DigidayJon Steinberg is no stranger to advertising, having built BuzzFeed’s ad business and operating as the CEO of Daily Mail in North America. But for his new venture, video streaming service Cheddar, Steinberg is not relying on advertising for the business model. Instead, he’s betting on licensing fees from over-the-top platforms.