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Dan and Joe take a buzzer to the most overused marketing clichés. Kicking things off by unpacking why “AI at the forefront of digital transformation” is more filler than hook. From there, they wade through the swamp of frictionless, digitally augmented solutions and the dreaded “value-add activities.” They break down a podcast description, debate whether “innovation” means anything anymore, and  find a gem in the phrase “starting from what you have, accelerating from where you are.”

It’s part roast, part workshop, and a reminder that clarity and specificity always outshine the jargon.