In 1949 Bill Gargan appeared in Dynamite for Paramount Pictures. It would be his last film until 1956. On March 3rd he appeared on Guest Star.

That year he was in New York City when he phoned acquaintance Frank Folsom of RCA. Folsom invited Gargan for lunch. He went to the fifty-third floor of 30 Rockefeller Center. Inside were executives from BBD&O, The New York Stock Exchange, and others. During lunch Gargan mentioned that he was looking for a job in TV.

Folsom phoned Norm Blackburn, VP of TV and Radio at NBC and a good friend of Gargan’s. Gargan was asked if he’d be interested in playing a pipe-smoking detective, sponsored by the U.S. Tobacco Company. The show became Martin Kane, Private Eye. It would be shot for TV and separately done for radio as well.

Mutual Broadcasting carried the radio series. It debuted on Sunday August 7th, 1949 at 4:30PM eastern time. Meanwhile, the TV version aired on NBC Thursdays at 10PM.

It was live, and the first detective series on network TV with an enormous following. Gargan realized early on that there was only so much you could do with a plot in a half-hour, so he made the series a showcase for himself. He developed a tongue-in-cheek style.

Kane’s 37.8 TV rating for the 1950-51 season was twelfth overall.

Gargan later said “This was TV’s early era, but a few people tried to make the casual intimacy of TV a sexual intimacy. The sight of pretty women, a touch of deep cleavage, a show of thigh became—to these producers—more important than the content of the show. The result was we often had pretty, empty headed girls blowing their lines all over the lot.

“In Desperation, I began to mug for the camera more and the script writers began to write more blatantly. You get into a terrible rut this way. Everybody works harder to undo the damage, and the result is more screeching, overacting, and overwriting. It drives the viewers away, and to get them back you come up with more and more desperate gimmickry.

“What was worse, to me, was the embarrassment. I’m no prude. Probably the best part I ever did on film was that of Joe in The Knew What They Wanted, a wife-stealer. But this was just sleazy.”

The next season the show’s rating fell out of the top thirty. By then, Gargan was friends with New York’s Cardinal Spellman. A friend of Gargan’s mentioned that the Cardinal watched the show. Gargan went to the studio execs and told them to write better scripts or get another star. They got another star — Lloyd Nolan. After eighty-five weeks, Bill Gargan was no longer Martin Kane.

Shortly after, Gargan signed a deal with Sonny Werblin, then of MCA, to do a new private eye show for NBC. The show would eventually be called Barry Craig, Confidential Investigator.