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By 1944 Rudy Vallée was one of the most famous American entertainers in history. Vallée spent much of early 1944 conducting the 11th Naval District Coast Guard Band, known as one of the best military units in the nation. He returned to civilian life, and to radio over NBC, on September 9th, 1944 with the launch of a new show, called Villa Vallée, and sponsored by Drene shampoo. It co-starred Monte Woolley. This 10:30PM eastern time episode pulled a rating of 12.3.