The United States is the world’s 2nd largest producer and exporter of soybeans, and the world’s largest producer and exporter of turkey. And today, the turkey industry is thriving thanks to the availability and economic benefits of high-protein soybean meal. In the latest episode of By Association, Beth Breeding, Vice President of Communications and Marketing at the National Turkey Federation, talks with us to share more about her role in managing industry response to issues ranging from food safety to holiday preparations. Beth also coordinates the federation’s turkey marketing and promotion initiatives including Turkey Smoke, an exciting new barbecue outreach program raising consumer awareness of turkey in smoking and grilling.