On this #BYOB episode we chat with Darren Taylor: author, speaker and CEO of  Taylor and Grace, a medium sized agency that invents or re-invents  brands for small and medium sized businesses.

Darren shares his  story from being a regular employee and taking a marketing  apprenticeship to building his own branding business. He highlights the  importance of branding for a company, whether big or small, and how it  can make a business successful.

What is covered in this episode:

• Services of Taylor and Grace
• The story of Darren’s previous jobs and education
• How Darren took the path less traveled, made a career shift in marketing and eventually started his own business
• His apprenticeship before starting Taylor and Grace
• Why Darren started his own business instead of getting another job
• His thoughts before he plunged into his entrepreneurship journey and how he prepared for it
• Andrew’s story of how he left his job to start his own business
• Darren’s business partner and how they decided to work on branding
• The reason why a company’s message is more important than the mode or medium it is delivered in
• How successful business branding for small and medium enterprises start
• Philosophy of Taylor and Grace
• Why a brand is important and why it is the first thing needed in building a company
• Examples of how Taylor and Grace helped 2 clients improve and build their brands
• The similarities and differences between company and personal branding
• Darren’s Book “Rebranding Branding”, the awards he won for it, and why he wrote it
• Advice to people starting a business
• 4 ways a brand can touch customers