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BYOBrandcast S2 E2: Auditing Your Brand
BUILD YOUR OWN BRANDCAST: S2 E2 AUDITING YOUR BRAND
Welcome Back to the Build Your Own BRANDcast! Today we break down our 7-Point Brand Audit and explain why it is a critical first step to building your brand.
We will highlight each point of the brand audit and explain its importance to defining your current position. You can’t get to where you want to be without first defining where you are currently. The Enthrall 7-Point Brand Audit will help you pinpoint exactly where you are.
Enjoy!
* Download Episode
* Subscribe via iTunes
* Subscribe via Google Play
EPISODE HIGHLIGHTS
What is a brand audit? It’s the first phase that you want to go through when you’re building your brand. In order to strategically create a realistic path to realizing your goals, you have to understand exactly where your brand is now. Brand audit fundamentally answers the question: Is your brand helping or hurting your growth strategy? Because it could be your brand that’s holding you back from being successful with your business.
Why is it important to get a brand audit done early in the development stage of a brand? A brand audit helps you determine the current positioning of your brand. You must know where you are to know what path you need to take to get to where you want to go. If you know where your business’ intellectual property is currently positioned, you’ll know how to create corrective strategies and you’ll know what you need to do to create a plan for progress.
What are some other benefits that a brand audit could have for somebody in their business? One of the biggest benefits is it gives you that vision to see exactly what your strengths and weaknesses are. Are there things you should be avoiding, that you shouldn’t be focused on? You don’t want to find yourself spending too much time focusing on trying to improve your weaknesses and neglecting your strengths because that could end up being inefficient and just wasting time, money and resources. Also, a brand audit will enable you to get up to speed with what customers and prospects are saying about you.
It’s all about leverage. When you understand that a majority of your market is all grouped together in a certain brand position, you can actually use that as leverage so that you can become the top company in a small niche versus just one of many. It’s always better to be a big fish in a small pond.
What is the 7-Point Brand Audit?
* Trademark – What is the symbol, the logo, the brand print, the brand mark that you’re using to represent your brand or your business symbolically?
* Colour – What’s your palette? You want to make sure that your colours are in alignment with your values and with who and what you’re trying to represent.
* Font/Typeface – It’s important to the personality and the look of your brand.
* Visuals – This includes photos, videos and other imagery or objects that you may be using to represent your brand
* Brand personality
* The look and feel of your brand – What is that experience like when a person comes into contact with your brand?
* Brand statement – It should essentially sum up very easily for whoever is reading it – what do you do and why should I care?
What are some of the things that the brand audit itself actually enables a business to do? First of all,
View all episodes
BUILD YOUR OWN BRANDCAST: S2 E2 AUDITING YOUR BRAND
Welcome Back to the Build Your Own BRANDcast! Today we break down our 7-Point Brand Audit and explain why it is a critical first step to building your brand.
We will highlight each point of the brand audit and explain its importance to defining your current position. You can’t get to where you want to be without first defining where you are currently. The Enthrall 7-Point Brand Audit will help you pinpoint exactly where you are.
Enjoy!
* Download Episode
* Subscribe via iTunes
* Subscribe via Google Play
EPISODE HIGHLIGHTS
What is a brand audit? It’s the first phase that you want to go through when you’re building your brand. In order to strategically create a realistic path to realizing your goals, you have to understand exactly where your brand is now. Brand audit fundamentally answers the question: Is your brand helping or hurting your growth strategy? Because it could be your brand that’s holding you back from being successful with your business.
Why is it important to get a brand audit done early in the development stage of a brand? A brand audit helps you determine the current positioning of your brand. You must know where you are to know what path you need to take to get to where you want to go. If you know where your business’ intellectual property is currently positioned, you’ll know how to create corrective strategies and you’ll know what you need to do to create a plan for progress.
What are some other benefits that a brand audit could have for somebody in their business? One of the biggest benefits is it gives you that vision to see exactly what your strengths and weaknesses are. Are there things you should be avoiding, that you shouldn’t be focused on? You don’t want to find yourself spending too much time focusing on trying to improve your weaknesses and neglecting your strengths because that could end up being inefficient and just wasting time, money and resources. Also, a brand audit will enable you to get up to speed with what customers and prospects are saying about you.
It’s all about leverage. When you understand that a majority of your market is all grouped together in a certain brand position, you can actually use that as leverage so that you can become the top company in a small niche versus just one of many. It’s always better to be a big fish in a small pond.
What is the 7-Point Brand Audit?
* Trademark – What is the symbol, the logo, the brand print, the brand mark that you’re using to represent your brand or your business symbolically?
* Colour – What’s your palette? You want to make sure that your colours are in alignment with your values and with who and what you’re trying to represent.
* Font/Typeface – It’s important to the personality and the look of your brand.
* Visuals – This includes photos, videos and other imagery or objects that you may be using to represent your brand
* Brand personality
* The look and feel of your brand – What is that experience like when a person comes into contact with your brand?
* Brand statement – It should essentially sum up very easily for whoever is reading it – what do you do and why should I care?
What are some of the things that the brand audit itself actually enables a business to do? First of all,