In this episode, we’re talking about BYOMA — the brand that made barrier care cool again. From its neon packaging to its TikTok takeovers, BYOMA has mastered the art of looking fun while staying genuinely functional.

I’ll unpack why this brand’s “less-is-more” approach feels so refreshing in an industry obsessed with 12-step routines — and what skincare founders can learn from how BYOMA turned simplicity into a statement.

Grab your favorite serum and settle in — this one’s a cozy chat about good marketing, good skin, and knowing when to stop adding “just one more step.”

Instagram: @_sheronimo

Website: www.sheronimo.com

Email: [email protected]