Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of 'How Brands Grow' discusses the importance of evidence-based marketing for buying behaviour and brand growth.

Byron Sharp talks about marketing as a science

Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.

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Byron Sharp talks about marketing as a science

Byron Sharp talks about marketing as a science