In this episode of the Unofficial Office Hours podcast, the conversation centers on a challenge many faculty face: how to tell the story of their teaching in ways that are visible, credible, and impactful. Teaching-focused educators do meaningful, innovative work every day, yet often struggle to articulate that work in ways that matter for recognition, advancement, and long-term success.

Host Justin Hodgson is joined by Miranda Rodak and Gabrielle Stecker Woodward, the creators of BYTE—Brand Your Teaching Excellence. Together, they explore how branding can be reframed as a form of digital storytelling—one that helps educators clarify their teaching identity, highlight impact, and advocate for their work with intention and clarity. The episode examines how frameworks like BYTE make teaching excellence legible without compromising authenticity, offering timely insights for faculty, academic leaders, and anyone invested in the future of teaching in higher education.