In Episode 3 of Unpackaged Goods, Jonathan breaks down Once Upon a Farm's IPO filing, Smucker's protein-powered PB&J launch, and why everyone's putting weird stuff in non-alcoholic beer.

Then, the founders of Byte'm Brownie Bites share their journey from college best friends to CPG entrepreneurs. We discuss:

• Building a brownie brand on pure nostalgia
• Why they refused to make "healthy" brownies
• Scaling from dorm room to retail shelves
• The power of friendship in business
• Their advice for college students with CPG dreams

Plus: Joyride beats Skittles at Target, PRIME sales collapse 50%, and someone made kratom beer (yes, really).

Available on Apple Podcasts, Spotify, YouTube, and everywhere you get podcasts.