Seth Kaufman, president and CEO of Moët Hennessy, North America, maker of upscale wine and spirits brands, talks with IRI’s KK Davey, president of strategic analytics, about game-changing virtual strategies that encouraged consumers to celebrate small milestones during a pandemic and stay connected to their favorite brands. Kaufman also shares his perspective on servant leadership, supply chain, pricing strategies, the importance of data and analytics, and much more.