C-Suite Sales & Marketing Perspectives

C-Suite: How to Create a Winning Culture That Produces Unicorns


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💡 Jamie Walker, CMO of Keyfactor, and Dan Michael, CSO of Keyfactor, share how a strong company culture drives growth, retention, and performance. They explore their synergistic leadership and strategies for building unicorn companies. Additionally, they discuss the Chief Transformation Officer's role in aligning strategy and process. 💡

"Culture is about showing up day to day. It’s how you show up, how you ask your people to show up, and what you stand for. You want your people, who live and breathe your core values, to be in front of your customers, ensuring they speak on behalf of your company." - Jamie Walker

Cultivating a strong company culture aligned with performance goals is crucial for success. Jamie and Dan emphasize engaging employees in cultural design, promoting core values, and the role of a Chief Transformation Officer in managing change. This highlights the deep connection between employee and customer experience as a driver of growth.

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C-Suite Sales & Marketing PerspectivesBy Steven MacDonald