Business and all is fine, but whoever said it was going to be easy was just on a different plane. Listen to this one before you setup that current account.

C104 Pass 3: It Can Get Tricky

Today, cannabis is misunderstood in India more than ever. Its non-psychoactive variant - hemp -  gets more hate than Mondays. Never has a plant so useful been demonized for its ancestry. With over 25,000 products including baby diaper and a car, why hasn't cannabis taken root in the agrarian economy of India - one of its earliest users since 2000 BC? 

Tune in to The We.Ed Podcast and uncover with us - from discovery to who led to its systematic demonization to how India can benefit from rethinking its stance on the world's next most useful cash crop.


We.Ed is a cannabis focussed media company with a diversified content portfolio spanning education to entertainment. Our goal is to support and activate communities across India through education about this one miracle plant that can change the path of human future.

Society & Culture

Today, cannabis is misunderstood in India more than ever. Its non-psychoactive variant - hemp - gets more hate than Mondays. Never has a plant so useful been demonized for its ancestry. With over 25,000 products including baby diaper and a car, why hasn't cannabis taken root in the agrarian economy of India - one of its earliest users since 2000 BC? Tune in to The We.Ed Podcast and uncover with us - from discovery to who led to its systematic demonization to how India can benefit from rethinking its stance on the world's next most useful cash crop. We.Ed is a cannabis focussed media company with a diversified content portfolio spanning education to entertainment. Our goal is to support and activate communities across India through education about this one miracle plant that can change the path of human future.

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C104 Pass 3: It Can Get Tricky

C104 Pass 3: It Can Get Tricky