Jess Sweet runs CLAY (Centre for Live Art Yorkshire). CLAY is an ambitious, lively and welcoming live art venue in Leeds.

In this chapter Jess speaks about what it was like to quit her job, her relationship and leave her accommodation to then go on to build something. This chapter has multiple take-aways including;

- How to trust your instincts when others doubt you?

- How to choose the right people to work with?

- How to make a company agile and still be able to grow it?

- How can a board make all the difference to a company?

- How can you engage with new audiences and make them feel welcome?