In this episode of Cracking the Code, we expose the “leaky bucket” problem in modern marketing — and why pouring more money into ads won’t fix a broken website.

Most firms chase traffic first. But if your site can’t convert, you’re scaling waste.

We break down:

• Why accessibility gaps can block up to 15% of your market

• How ADA risk ties directly to revenue loss

• The 5 most common accessibility failures (visual, motor, cognitive, auditory, and form-related)

• Why every extra form field can cut conversions by 10%

• The death of the old marketing funnel — and why 37 touchpoints changed the game

• The C3 framework: Convert, Compete, Capture — and why order matters

We also walk through a real $87,000 ad spend failure where the ads worked — but the website didn’t — and how fixing conversion first tripled results without increasing budget.

If you’re investing in traffic before fixing speed, accessibility, forms, and trust signals, you may be filling a bucket full of holes.

Get a clear view of what’s working, what’s not, and what to fix next — run your free marketing diagnostic: https://diagnostic.codeconspirators.com