Hi,

Welcome back to another episode of Mission Business Freedom.

Cadbury has a huge marketing strategy, in the last few videos of Branding and Marketing, we learn that if we added a new product to the market and with a good strategy the product can win the market. Dairy Milk is a sweet product, India has a huge variety of sweets that come from every region. To bring one such product is a very difficult task.   

This podcast brings Cadbury company history and its Cadbury branding strategy. I bring to you the case study on Cadbury dairy milk with many lessons to learn. There are two things to focus on while marketing, first is the type of product and target audience.

In case you're facing trouble managing your financial process, sales teams or employees, don't forget to check out my other episodes as well.

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