Take a look around, most marketing campaigns are BORING. The same rinse-and-repeat strategies are leaving most of us feeling "meh." But now and then, a brand comes along with a cracker idea and reminds us that marketing can be fun, engaging, and well, meaningful. In this episode, we're breaking down the recent Cadbury UK "Share a Bar" campaign, and it shows how a simple idea can break the monotony and deliver a campaign that people actually want to engage with.

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