Uwe Ellinghaus is CMO of Cadillac and on a mission to revive this icon of American luxury. But rather than starting with automobiles, his vision of Cadillac is one of “an experience that young people associate with modern luxury, … of a brand that … <a href="https://ueberbrands.com/2017/04/25/cadillac-resuscitation-without-nostalgia-nor-provocation-interview-with-uwe-ellinghaus-cmo/">Continue reading <span class="meta-nav">→</span></a>

Uwe Ellinghaus is CMO of Cadillac and on a mission to revive this icon of American luxury. But rather than starting with automobiles, his vision of Cadillac is one of “an experience that young people associate with modern luxury, … of a brand that … Continue reading →

Uwe Ellinghaus&nbsp;is CMO of Cadillac&nbsp;and on a mission to revive this&nbsp;icon&nbsp;of American luxury. But rather than starting with automobiles, his vision of Cadillac is one of “an experience that young people associate with modern luxury, … of a brand that … <a href="https://ueberbrands.com/2017/04/25/cadillac-resuscitation-without-nostalgia-nor-provocation-interview-with-uwe-ellinghaus-cmo/" rel="noopener noreferrer">Continue reading →</a>

Cadillac – Resuscitation without Nostalgia nor Provocation? – Interview with Uwe Ellinghaus, CMO

Conversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine - we call them Ueber-Brands.  Go to www.ueberbrands.com for rich podcast notes, pictures, further reading and for our blog.  We appreciate comments and (good) ratings ;-)

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Conversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine - we call them Ueber-Brands. Go to www.ueberbrands.com for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings ;-)

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Cadillac – Resuscitation without Nostalgia nor Provocation? – Interview with Uwe Ellinghaus, CMO

Cadillac – Resuscitation without Nostalgia nor Provocation? – Interview with Uwe Ellinghaus, CMO