As women, the way we express and experience our beauty helps build our confidence and self-esteem. In today’s environment, it’s more important than ever that we provide ourselves love and care to overcome the challenges.

We had an amazing conversation with Ashley Jimenez about the role of beauty in Latin women’s lives.  

Ashley is the Beauty Director at HOLA! USA, one of the leading national media outlets reaching Latinas. She oversees beauty coverage across digital through a cultural lens: by us, about us, for us.  

Even remote, Latinas are naturally social and we love catching up with our family and happy hours with our chicas! No matter how far away we are from each other, we are always close at heart. It’s part of our beautiful culture.

We also love to look our best at all times - whether it’s a FaceTime chat with loved ones, a quick supermarket run, or a video conference call with work colleagues.

What else do we love? We love Latina business moguls who are taking the beauty industry by storm and doing BIG things!

Take a listen to while enjoying some beauty and self-care time!