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Sometimes the ground beneath us shifts so dramatically that we need to completely reset our rhythms and refocus our priorities. After navigating personal loss, two home moves, and the ongoing challenges of entrepreneurship, I'm back to reconnect with my Jefa community via the podcast and share what this season of reset looks like.

The past year has taught me the profound truth behind our community's mission: alleviating the loneliness of entrepreneurship truly happens "one cafecito at a time." When I found myself with nowhere to live and uncertain about the future, it was fellow Jefas who stepped up, offering solutions that kept my family and business rooted in Southern California. This experience reinforced something I've learned deeply since I began this pursuit of CCJ - we aren't meant to build businesses in isolation.

Our community has grown in beautiful ways during this time of personal challenge. The CCJ Casita now hosts over 35 virtual events monthly, from hyper-focus sessions where we work alongside each other to specialized programs led by community leaders. We're expanding our reach through a new partnership with the AmigaHood platform, launching bi-weekly Cafecito and Co-working sessions beginning August 5th.

For those seeking more personalized support, I continue to serve Jefas through one-on-one strategy "sprints," where we clarify goals and create actionable marketing plans aligned with your capacity. Our #JefaLife101 cohort program provides foundational business skills in a group setting, while my brand photography services create intentional images that translate to profit.

At the heart of everything is a common thread.. creating space where Jefas can practice saying their names in rooms of opportunity, define their offerings with clarity, and implement time management strategies that honor all dimensions of their lives. As we approach our third anniversary, I'm reminded that community doesn't just save businesses; it saves us.

If you're feeling disconnected or overwhelmed on your entrepreneurial journey, remember: no estas sola. There's always a seat at this table for you.

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Entrepreneurship wasn't meant to be a lonely road, yet so many of us find ourselves isolated in our journey. My breaking point came when my life shattered my father-in-law and husband simultaneously hospitalized, me alone during COVID restrictions, our business hanging by a thread, and not a soul to help carry the weight.

Most entrepreneurs know this feeling. We're taught to push through pain silently, to hustle through grief and call it strength, to choose ambition over healing. But what if there's another way? From my darkest moment curled under a desk questioning everything, Cafecito Con Jefas was born not as a business venture, but as the lifeline I desperately needed.

It began with simple virtual coffee dates, one jefa at a time. Sometimes just me and one other woman on a Zoom call, sharing dreams and fears that felt too vulnerable for anywhere else. Those early conversations grew into a movement with a mission: to alleviate the profound loneliness of entrepreneurship. Today, our community provides not just connection but strategy, teaching jefas to grow their brands without burning out, to build businesses aligned with their current season rather than external pressures.

The CCJ Casita and Jefa Life 101 cohort now offer structured spaces where female entrepreneurs can gain clarity, confidence and community simultaneously. Because clarity doesn't come from perfect planning it emerges from taking imperfect action with support around you.

If you've been craving both strategic growth and genuine connection, you have a seat waiting at our table. You don't have to build your dream alone anymore. Show up, take that imperfect action, and let's grow together.

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☕️ Visit the Cafecito Con Jefas Website
☕️ Join the Cafecito Con Jefas Community
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Dreams built on sacrifice carry a different weight. As first-generation Latina entrepreneurs, we're not just building businesses—we're honoring legacies, navigating without blueprints, and balancing cultural tensions that few business courses acknowledge.

Behind every brand launch and Instagram caption lies an untold story: the pressure of being the first, the weight of family expectations, and the challenge of finding your voice when you were raised to stay humble and work quietly. We know how to work—that's embedded in our DNA—but confidence feels elusive when you've never had spaces to practice being seen or heard.

This entrepreneurial journey isn't just about strategy; it's about creating room for your brilliance to breathe. The clarity you seek doesn't come from isolation or another perfect PDF. It emerges when you find community, when someone nods and confirms the power in your voice, when you're surrounded by mirrors who reflect your potential back to you. Your brand doesn't need to be louder; it needs to be clearer. Your confidence was never missing—it's been waiting for the right room to develop in.

If you've been carrying the weight of building alone, know there's a space for you to grow powerfully, not perfectly. Because we weren't just raised to survive; we were born to lead. Keep going, jefa. Find the communities that see you, join spaces where your unique journey is understood, and watch your voice strengthen with every conversation.

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After a six-month break from the mic, Kita’s back on the podcast with personal updates and a fresh take on her signature Show Up Jefa Strategy—designed for entrepreneurs who want to market their business without burning out. This episode is all about building a sustainable presence online and getting clear on what actually works.

Here’s what she covers:

• Why your website should be your home base—not just Instagram
• How long-form content (like podcasts, blogs, or videos) can do the heavy lifting in your marketing
• Building an email list that talks directly to your people
• Creating a marketing rhythm that fits your energy, not a random posting calendar
• Protecting your content from algorithm drama by owning your platform
• What it looks like to return after burnout—without over-explaining
• Making sure your marketing actually supports your offers and services
• What’s new inside the upcoming Jefa Life 101 cohort (starting April 15!)
• Celebrating almost one year of the Casita community with birthday events on April 25

Want to join us?
 We host free weekly Cafecito & Coworking every Wednesday at 11 AM PST—come through and vibe with the Jefas.

And if you’re ready to go deeper, check out the Jefa Life 101 cohort or join the Casita membership before prices go up on April 25. Use code Q2KZ20 at kitazuleta.com for 20% off all services—for a limited time.

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☕️ Visit the Cafecito Con Jefas Website
☕️ Join the Cafecito Con Jefas Community
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Discover how public speaking can be a transformative tool for self-expression with Yvonne Armenta, a public speaking consultant and founder of Latina Presente. Yvonne shares her unique journey, from her beginnings in the tech industry of San Francisco to becoming a beacon of empowerment for introverts and Latinas in the public speaking realm. Through practical strategies and personal narratives, Yvonne reveals how she has made public speaking more accessible and less intimidating for those who may shy away from the spotlight.

Unlock the secrets to enhanced productivity and creativity with our discussion on balancing structure and spontaneity in daily routines. We dive into the benefits of dedicating morning hours to creative tasks and the power of pre-planning to conquer decision fatigue, enabling a more efficient and fulfilling day. Yvonne and I also explore the profound impact of authenticity in public speaking, where embracing one’s cultural identity and personal traits can lead to genuine connections and personal growth.

Excitement fills the air as we announce the launch of a virtual public speaking club, where individuals can share speeches and engage in meaningful discussions. This initiative aims to foster a sense of community and confidence, encouraging participants to embrace their unique voices. Journey with us through insights on navigating entrepreneurship and authenticity, and discover how these elements intertwine to create a fulfilling career path that resonates with personal passions and values. Join us for an episode filled with inspiration, empowerment, and the promise of authentic expression.

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Podcast Episode Summary:

In this heartfelt episode of Cafecito Con Jefas, Kita Zuleta shares an honest update on her challenging year and the life transitions impacting her work. She reflects on navigating grief after a significant family loss over the summer, managing an unexpected move, and balancing personal struggles with her commitment to the community she leads. Despite these obstacles, Kita celebrates successes like her birthday sale, which brought in new clients, and ongoing community events such as strategy calls, co-working sessions, and the CCJ Casita.

Kita also opens up about the toll of overstimulation and burnout, her efforts to simplify her life and business processes, and her decision to postpone events like the vision board party to prioritize health and rest. She emphasizes the importance of self-care and adjusting plans in response to unforeseen challenges.

Looking ahead, Kita plans to reset rhythms in the new year, settle into a new home, and focus on expanding her agency, Zuleta Unlimited, with additional support. While the podcast has faced inconsistency, she remains committed to releasing the final episodes of the year and returning with renewed focus in season three.

Kita's transparency and resilience shine through as she reassures listeners that she’s navigating this season with grace and determination while staying connected to her community.

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Ever wondered what it takes to leave the security of a corporate job and build your own creative empire? Jo Delgado, the brilliant mind behind The Creative Inka, shares her remarkable journey from Peru to Southern California, detailing the courage it took to swap the corporate grind for her dream design studio in Redondo Beach. We promise you'll gain insights into the resilience required to face immigrant challenges and the tough decisions that come with entrepreneurship. Jo's story is not just one of achieving creative success but also of navigating an undocumented past and honoring the sacrifices made by immigrant parents.

Join us as we explore the transformative power of strategic branding through Jo's expertise. She uncovers the often-misunderstood world of brand design for small businesses, emphasizing the importance of creating an identity that resonates with audiences rather than just fulfilling personal preferences. Jo shares how she empowers entrepreneurs with accessible brand strategies, breaking down the complexities of color psychology and visual consistency. This episode offers practical advice for small business owners looking to establish a distinct presence without the high costs of traditional agencies.

In the midst of business challenges and personal growth, we also touch on lighter notes like Jo's favorite coffee indulgences and the influential books that shaped her journey. The conversation culminates in the spirit of giving back, with an exciting opportunity for fellow entrepreneurs to win a brand design package through the Thankful Inka Giveaway. Whether you're a budding entrepreneur or a seasoned business owner, Jo's story offers inspiration, practical tips, and a reminder of the unique value each journey brings.

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Life as an entrepreneur can be a rollercoaster of emotions, and this week was no exception. I faced unexpected personal health challenges, navigated significant national events, and made crucial business pivots. Yet, amid these hurdles, I found reasons to celebrate. New clients have joined the Cafecito con Jefas family, and the unwavering support of our community continues to be a guiding light. By consciously choosing to keep politics and religion out of my platforms, I've cultivated a safe and welcoming space for all—a sanctuary amidst the chaos of small business ownership. Personal loss has reshaped my perspective this year, reinforcing my commitment to financial goals while staying anchored in my values.

Reflecting on the Jefa Journey, it's hard to believe it's been a year since our first Peva experience. While the future of these holistic entrepreneurship workshops remains uncertain due to my focus on selling the business, the commitment to nurturing our community through strategy calls and accountability stays strong. Building this vision with my husband and business partner over the past decade has been a testament to resilience and determination. Despite the mixed emotions of excitement and fear, the goal remains clear: continue pursuing our vision and making an impact. As we navigate transitional times, prioritizing self-care is key, and I encourage you to do the same. Let's embrace the numbers game of online presence together, showing up in ways that matter most.

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Discover how Naomi Fierro Peña, the dynamic founder and CEO of That Art Party, is transforming wellness for BIPOC adults through the power of creativity and play. Naomi's unique concept of creative play dates blends mindfulness, meditation, and unstructured play, offering a liberating experience that prioritizes joy over perfection. Our conversation delves into her personal journey from a structured teaching career to becoming a trailblazing entrepreneur in artful wellness, highlighting the ancestral influences and collective energy driving her mission to heal and liberate through creativity.

Shifting from traditional roles to innovative entrepreneurship comes with its fair share of challenges, including cultural resistance and misconceptions about the value of art and play. Together, Naomi and I unpack these hurdles and discuss the importance of staying true to our core mission amidst societal pressures. We share insights on creating human-centered systems that integrate creativity and rest, even in corporate environments, emphasizing how these elements can lead to revolutionary change and personal growth.

Community, self-love, and creative self-care are the cornerstones of Naomi's journey and That Art Party's vibrant community. Our discussion touches on the significance of nurturing relationships, embracing self-worth, and remaining connected to one's purpose to navigate the entrepreneurial path. Naomi's story is a testament to the power of collective work and mutual respect, inviting listeners to embrace creativity as a means of freedom and growth. Tune in to explore how these concepts can inspire and energize both individuals and communities, and perhaps find your own creative liberation along the way.

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Discover the inspiring stories of Latina leaders in business and education with our special guest, Jessa Mckinnis-Godsin. As a first-generation college graduate and Gallup certified strengths coach, Jessa shares her unique journey navigating the professional world as a Latina. She reveals how her passion for salsa dancing informs her unique leadership style, creating the innovative Salsaeando Experience to empower new managers through a strengths-based mindset. Alongside Jessa, we explore the challenges and opportunities faced by underrepresented groups in business and how embracing one's cultural identity can lead to personal and professional fulfillment.

Meet Jessa Mckinnis, a trailblazer who reflects on the impact of her name on her life’s opportunities. With a master's degree in a field where few Latinas venture, she underscores the transformative power of education. Jessa is committed to guiding individuals, especially within the Latina community, in discovering their strengths using tools like the Gallup assessment. Drawing parallels between her experiences in salsa dance and leadership, she illustrates how effective leading and following create harmony both on the dance floor and in professional settings.

Uncover the power of recognizing and leveraging individual strengths for success with insights into the CliftonStrengths assessment tool. We discuss its origins and unique focus on identifying personal talents that contribute to success. The conversation highlights how understanding one's strengths can enhance communication and build strong connections, comparing CliftonStrengths with other personality assessments. Through personal stories and practical advice, this episode aims to inspire listeners to embrace their natural talents, create fulfilling lives, and leverage their unique gifts for both personal and professional growth.

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☕️ Visit the Cafecito Con Jefas Website
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☕️ Support the show