Sahand, a former finance professional turned coffee innovator, shares his journey of transforming into the founder of Terra Kaffe. His entrepreneurial spirit, kindled by early ventures and a diverse cultural interest, propelled him from the world of investment banking to pioneering a sustainable coffee experience.

In this episode, Sahand discusses how Terra Kaffe is challenging the status quo with eco-friendly machines and a commitment to community culture in Greenpoint, Brooklyn. He reflects on the challenges and triumphs of building a brand that's as much about environmental consciousness as it is about premium coffee.

Join us as Sahand unveils his story of innovation, culture, and sustainability, painting a vision for a future where coffee is a symbol of mindful consumption and environmental responsibility.

Sahand's narrative is not just a business story; it's a testament to belief, perseverance, and the relentless pursuit of excellence.

Show notes:

(0:00) Intro
(1:25)  How did he end up being a finance bro? 
(3:55)  How were his 2 years in IB?
(4:59)  Receiving a $100 gift card from his bank 
(6:44)  Impact investment banking has on you   
(08:51) How architect parents have shaped his world view
(09:28)  On Working too hard
(11:20)  Parents hitting him with the "pls fix"
(13:29)  Why choose Terra Kaffe over competitors?
(17:25)  Terra Kaffe team 
(19:02)  How much money can you save drinking Terra Kaffe coffee? 
(23:18)  From IB to starting Terra Kaffe   
(28:48)  Idea to machine 
(31:33)  How long did it take to design the machines?
(33:57)  Think about getting a co-founder 
(35:11)  Production process for coffee machines
(37:00)  Where are the machines being produced
(39:14) What have you spent $14m of capital raised on?
(41:14) Why even raise capital?
(43:35) Scaling plan
(45:35) End goal, sell or keep the company?
(47:19) Would you consider selling right now at the right price?
(48:53)  Culture at Terra Kaffe
(55:35) What Sahand's day to day looks like
(56:51) 1 week from going out of business
(1:01:00) Advice for entrepreneurs
(1:03:05) Are you truly happy
(1:05:22) Rapid-fire questions

 
Sahand Dilmaghani links:
Terra Kaffe Website
LinkedIn

My links:
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