In episode five of Caffeine with DJ, DJ is joined by Matthew Righter and Beth Shaheen to discuss the creative journey behind their company’s logo. They kick off the conversation with some lighthearted banter about caffeine choices—DJ opting for Dr. Pepper, Matt sipping on a "Leder Cola," and Beth choosing Spark, which leads to a funny exchange about its energizing effects.

The main topic of the episode is the evolution of their company's logo and the thought process that went into its design. DJ recalls how the design process started with no clear idea of what they wanted, except for the company name: August 20. They share how various designs were proposed, starting with a square logo, which eventually evolved into a round one to symbolize unity and collaboration—an equal seat at the table for everyone involved. They also discuss the significance of the logo's crescent shape, reminiscent of the August moon, and how the logo's "A" extends beyond the circle, representing thinking outside the box.

Matt, who led the design process, recounts how they tested different versions of the logo with various color palettes and stylescapes, working with DJ and Angela to capture the company’s values of integrity and excellence. Beth highlights how the logo has not only remained visually appealing over time but also symbolically reinforces their company's story and mission.

The episode concludes with a reflection on how the logo has stood the test of time, even after four years, and how its simple yet meaningful design continues to resonate with both clients and the company team members.