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Calculate Intangible Asset Based Value This is a little more difficult and we are going to take the indirect methods. That is accomplished by looking at the company's pre-tax performance and isolating how much more you made that is not accounted for by ROA.
Topics: (Your ROA X Industry Average ROA) - Pretax Earnings = Intangible Asset Brand Value
Next Show/Chapter 17: Operating Costs
Calculate Intangible Asset Based Value This is a little more difficult and we are going to take the indirect methods. That is accomplished by looking at the company's pre-tax performance and isolating how much more you made that is not accounted for by ROA.
Topics: (Your ROA X Industry Average ROA) - Pretax Earnings = Intangible Asset Brand Value
Next Show/Chapter 17: Operating Costs