Do you factor in readthrough when you calculate the effectiveness of an ad? This week Bryan delves into the upside of readthrough. Be sure to hop on over to Best Page Forward and get your book’s description in tip top shape! Bryan shares his progress on Last Week’s Relentless Author Actions. This week he’ll be increasing his spend and reporting on his most important Lesson. The top performing Ad of the Week is: Writing Prompts Journal. The keyword targeting that tied for first place include “voice” and “on moral fiction” — bringing in two sales. And, of course, Bryan reveals the Book MVP of the Week. Relentless Author Question: Do you track your readthrough? Are you willing to factor that in when advertising the first books in your series? (Even when it looks like you're losing money)

#3: Calculating Readthrough and Being Patient

Follow along with Best Page Forward CEO Bryan Cohen as he embarks on a journey to hit a $10k month in book sales. Listen along as he advertises his fiction and nonfiction books on Amazon, Facebook, and BookBub. Can he accomplish his goal in just one calendar year? Subscribe to find out.

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Have you ever faced a “Solomon’s Choice”? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! If you’d like to be on Bryan’s ARC team for his next nonfiction launch, sign up below. This week Bryan explores priorities and time management! Bryan reports on how UK ads are running. This week Bryan delves into what is truly important. The Ad of the Week is: Writing Prompts Workbook Grades 7-8. The Keyword/Target of the Week: The Positive Trait Thesaurus for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: When have you needed to step back and re-evaluate your priorities? What did you eventually decide on?

#31: Taking a Break

Do you have a wide and/or international marketing plan? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! If you’d like to be on Bryan’s ARC team for his next nonfiction launch, sign up below. This week Bryan explores advertising in other countries! Bryan reports on how things ran during vacation. This week Bryan delves into ads across the pond while still improving ROI on the superhero series. The Ad of the Week is: SPK Ad in the UK. The Keyword/Target of the Week: The category “Writing Skills Reference" for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: What have you done to market your books off Amazon or outside of the U.S.?

#30: Omnipresence

Bryan is on Vacation, but he couldn't live without RAAD!

BONUS: Vacation Episode

Has your gut tricked you into turning off an ad that your data later shows was working? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! If you’d like to be on Bryan’s ARC team for his next nonfiction launch, sign up below. This week Bryan will be setting everything up to run while he’s on vacation! Bryan reports on how the high-spend target pruning turned out. This week Bryan delves into how data is the true winner. The Ad of the Week is: Auto Ads are killing it. The Keyword/Target of the Week: "one-offs" for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: Have you ever been tricked by a weird ad or week into turning things off only to later discover the truth about your data? Let me know!

#29: The Real Story

What is your trick to tip an ad from losing money to profit? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! If you’d like to be on Bryan’s ARC team for his next nonfiction launch, sign up below. Bryan is gearing up for his vacation and shares how he had to shuffle some priorities. This week Bryan attempts to prune the highest spending targets and slide his Viral ad into the black. The Ad of the Week is: Bryan’s two Facebook Ads that survived the cull. The Keyword/Target of the Week: "writing prompts" for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: Do you have any campaigns that are right on the edge of profitability? What is your plan to get these from the red to the black? Let me know!

#3: Calculating Readthrough and Being Patient

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