The Digital Disruption Podcast

Calculating ROI in Digital Transformation: A 1-Minute Pitch & Beyond

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Ever struggled to justify the cost of digital transformation to your boss?


You're not alone! This episode of the Digital Disruption Podcast tackles the elusive ROI of digital transformation projects. Join us as we break down the key considerations for calculating ROI and navigating the short-term wins versus long-term gains. Learn how to:


  • Craft a compelling 1-minute pitch for digital transformation investment.
    • Estimate ROI for different project types like process automation and customer engagement.
      • Account for factors like time horizons, cost benefits, and risk mitigation.
        • Utilize metrics and data analysis to track progress and measure success.


          • Timestamps:

          1:00 - Introduction and the challenge of ROI in digital transformation

          3:20 - Patrick Soch defines ROI and its role in project planning and execution

          5:20 - Different project types and how to assess their ROI

          14:30 - The importance of agreed-upon metrics and establishing baselines

          18:20 - Building risk into ROI estimates and using conservative projections

          24:20 - The 1-minute pitch for digital transformation investment

          27:30 - Incremental changes and their impact on ROI over time

          32:20 - Net present value, payback period, and other relevant formulas

          38:30 - Prioritization and short-term wins within the transformation roadmap

          43:30 - Balancing long-term brand building with short-term demand capture


          Key Takeaways:

          • ROI is crucial for justifying digital transformation investments.
            • Different project types require different methods for ROI assessment.
              • Utilize agreed-upon metrics and baselines to track progress.
                • Build risk into ROI estimates and use conservative projections.
                  • Short-term wins can validate progress within a long-term transformation journey.
                    • Data analysis helps disentangle short-term trends from long-term brand-building efforts.


                      • Follow us:
                      e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc

                      Patrick: https://www.linkedin.com/in/psoch/


                      Mostafa: https://www.linkedin.com/in/mostafa-daoud/


                      And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here
                      https://e-cens.com/contact-us/

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                      The Digital Disruption PodcastBy Patrick Soch and Mostafa Daoud