This week on the Geniuses Of Copywriting podcast, our special guest is Gary Halbert protege and one of the best marketers around, Caleb O'Dowd. In this episode, we discuss:

- The 'Edison Principle' of how Caleb literally tormented Gary into taking him on as an apprentice

- The surprisingly simple thing he learned from Gary that has made him millions of dollars over the last few years

- Caleb's KLT strategy that virtually guarantees higher conversion rates and big $$$ in any campaign it's used on

Caleb is such an incredible persuader he filled a bunch of seats at Trevor Crook's Poland event where I shared the stage with Caleb, his presentation was FIRE and he held nothing back on this show.

Resources & transcript through GeniusesOfCopywriting.com/caleb-odowd