The Wise Consumer

Caleigh Hernandez, founder of RoHo, on how a pair of sandals changed the course of her life, the challenges of running a start-up in Kenya, and the journey that led her here


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"I want to be part of something bigger than myself.” - Caleigh Hernandez

Meet Caleigh Hernandez, the founder of RoHo, an ethical fashion company working with local artisans in Nairobi Kenya to bring beautifully handcrafted beaded sandals, scarves and jewelry to an international market. #ethicalfashion

In this episode we cover:

  • Caleigh's prior work experience in the nonprofit world and how it ultimately led her down the path to social entrepreneurship
  • The adventure she went on to find Lydia, the talented artisan running the sandal workshops in Kenya
  • The challenges of running an ethical fashion start-up in Kenya
  • The importance providing fair wages, and support, to local artisans
  • Tips on how to become a wiser and more conscious consumer

Had such a wonderful time chatting with Caleigh! Enjoy. 

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The Wise ConsumerBy Madeleine Wisecup

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